The 10,000 word Drone Image

Drone Data – A Digital Explosion
Is Your Drone Operator any Good?
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Remember that time when the Photo saved all the arguments about That Issue?

It was clear … no more questions asked … the problem was resolved because the answer was showing in the photo. A classic case of a picture painting a thousand words.

What if a drone image could save you TEN TIMES more than that i.e. 10,000 words! In addition to the time and hassle-free benefits, there’s a huge financial reward as well!

So how can a drone image do this? Let me explain …

A drone can capture vision that is normally “unseeable” by traditional photographic methods. This includes imagery that is: –

  • Timely i.e. it captures the real time status of the issue under review … not aerial shots that are weeks, months or years old; and
  • Highly detailed i.e. it can be zoomed to see things that are too fuzzy or not easily seen from satellites or planes; and
  • Normally too dangerous or unreachable for workers to see and capture … maybe due to height, remoteness or even areas with environmentally hazardous conditions.

So what sort of problems can these images resolve … and what’s the benefit?

Well, here are some examples: –

No. 1 – Debating construction site issues (program status, variations, defects etc.) and subsequent contractual disputes. What if the drone could create a single, high-resolution photo of the whole site?  The drone would quickly resolve the issue under debate when the answer can be seen in the site photo.

The time, money and human resources saved, let alone the hassle of going to contractual dispute, could be substantial by this quick process.

No. 2 – Inspecting assets for wear and tear issues e.g. a large bridge over a valley. You now have 2 options for this inspection.

Option 1 is the traditional way of erecting scaffolding under the bridge, roping a person or using an inspection man-hoist that blocks traffic lanes. Here the time and money spent on set-up, the significant WHS risk and the inconvenience to the traffic network begs for a better solution.

Option 2 is using a drone to do a full visual inspection and capture detailed images of the issues that may require further review. This is more efficient in time and cost, it significantly reduces WHS risk and is much less disruptive to the traffic network. Got to be happy with that!

No. 3 – The Client needs to market a new residential project to get pre-sales.

How about showing Customers what the actual views look like from the respective apartments … but hang on, the building isn’t built yet?

The Answer … use a drone! It can take visuals at specific heights and locations that capture the view from each apartment.   What a great way to engage Customers and get off-the-plan deposits!

In these examples, the drone image has saved probably more that 10,000 words. Not just spoken words, but also written.

Your reward … improved communications, resolved issues, lower costs and higher revenues!   Now that’s a great business deal!

So consider drone imagery on your next project … it could deliver results never pictured before.

In our next edition of the “Risks and Rewards” series, we will discuss the importance of drone operator expertise. Be careful … just because they’re licensed doesn’t mean they’re any good!

Until then, onwards and upwards 🙂

Greg is Founder and Managing Director of Drone Ranger Australia Pty Ltd, a drone consulting firm assisting Clients to integrate the innovative technology into existing business operations.


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